Engine Alliance 20th Anniversary
How do you promote and celebrate a 20th anniversary when the market has slowed and you have but a shoestring budget?
I first negotiated a budget increase, though still less than 10% the budgets of our peers and competitors. I hired a talented director and producer from KO-MAR Productions in West Palm Beach, FL, brought back years of well-known leaders, and leveraged customer footage to the hilt. The result was a retrospective which earned 6x the rate of viewership of our previous best-performing piece.
2016 Farnborough International Airshow
How do you host a 20th anniversary celebration when you have zero budget to do so?
I worked with RTH Group in Bristol, UK to modify our previously planned exhibit to include a reception space. RTH delivered a chalet-quality hospitality suite inside the exhibit hall with no increase in budget. The exhibit incorporated our 20th anniversary video, polished materials, UK colors and even local tea and scones. The 20th anniversary champagne reception was a success, attended by dozens of our customers, members, partners and suppliers.