2015 Paris Air Show
How do you stand out when a small budget relegates you to the exhibit hall, while your bigger peers and competitors entertain your guests in their full-service chalets? You partner with the right vendors to deliver a unique, chalet-quality experience in a small space.
I worked with RTH Group and other vendors to upgrade our exhibits: layout, color, décor, graphics, displays, touch screens, catering, gifts and more. SimpliFlying then helped us marry digital and hospitality strategies, drawing journalists for coffee, power and Wi-Fi with the world’s first tweeting engine. The results: more exhibit traffic, greater media briefing attendance and the buzz of journalists and industry leaders.
2015 Dubai Airshow
If Paris caused a stir amongst journalists, then Dubai caused a stir amongst customers. To bring hospitality to the next level, we designed the exhibit around a central lounge in which we served Arabic coffee, dates and sweets according to local custom. RTH Group used desert colors and Middle Eastern patterns to craft a stand that felt at home in Dubai. This smaller show resulted in significant growth in online impressions and far more attention and engagement from customers than we had previously experienced.