Professional Portfolio
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Exhibits

Select exhibits designed by marketing professional Nathan P. Hicks in partnership with RTH Group. Highlighted here is his work on the 2015 Paris Air Show and 2015 Dubai Airshow. 

2015 Paris Air Show

2015 Paris Air Show

How do you stand out when a small budget relegates you to the exhibit hall, while your bigger peers and competitors entertain your guests in their full-service chalets? You partner with the right vendors to deliver a unique, chalet-quality experience in a small space.

I worked with RTH Group and other vendors to upgrade our exhibits: layout, color, décor, graphics, displays, touch screens, catering, gifts and more. SimpliFlying then helped us marry digital and hospitality strategies, drawing journalists for coffee, power and Wi-Fi with the world’s first tweeting engine. The results: more exhibit traffic, greater media briefing attendance and the buzz of journalists and industry leaders.

2015 Dubai Airshow

2015 Dubai Airshow

If Paris caused a stir amongst journalists, then Dubai caused a stir amongst customers. To bring hospitality to the next level, we designed the exhibit around a central lounge in which we served Arabic coffee, dates and sweets according to local custom. RTH Group used desert colors and Middle Eastern patterns to craft a stand that felt at home in Dubai. This smaller show resulted in significant growth in online impressions and far more attention and engagement from customers than we had previously experienced.